Beyond Clean with ACE

Prioritizing Focus for Cleaning Firms in Uncertain Times with Mickey Anderson * BCWA S8:E15

Does this sound familiar?
Have you been told to simply post on social media and hope for engagement?
The struggle to get people talking about your cleaning industry content can be frustrating, right?
You're not alone in this. Engaging your audience in the cleaning industry can feel like an uphill battle, but there are effective strategies to tackle this challenge head-on.
Let's dive into some proven tactics to boost audience engagement and make your content stand out in the cleaning industry.
 
Mickey Anderson is an experienced marketing strategist with a specialization in assisting B2B companies, specifically those within the cleaning industry, in establishing and implementing effective marketing tactics to drive demand and foster long-term client relationships. With a focus on simplifying strategies, Mickey's expertise lies in creating content that encourages meaningful engagement and interactions with the target audience.
 
https://heymickeyanderson.com/
 
The key moments in this episode are:00:01:14 - Introducing Mickey Anderson 00:02:53 - Challenges of Engagement 00:04:01 - Overcoming Discouragement 00:07:50 - Annual Planning and Proactive Approach 00:13:29 - The Impact of Social Media on Event Planning 00:14:43 - The Role of Email Marketing 00:16:08 - Leveraging New Technologies 00:18:11 - AI as a Tool 00:22:57 - Understanding the Consumer 00:26:45 - Getting into the Spirit 00:27:30 - Start with Why 00:28:48 - Future Plans 00:29:55 - Challenges and Opportunities 00:33:06 - Audience Interaction
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning

Do You Have an Exit Strategy with Mickey Anderson * BCWA S8:E14

Do you think this sounds familiar to you?
Have you been told that you need a refined and complicated plan to prepare your business for the future?
The pain of feeling overwhelmed and reactive and never being able to plan proactively is all too real.
If you're ready to break free from this cycle and take control of your business's destiny, stay tuned for a game-changing approach that will enhance your operational efficiency and strategic planning.
Let's revolutionize the way you think about business transitions together.
In this episode, you will be able to:
Uncover the secrets to successful business exit strategies and maximize your future opportunities.
Harness the power of AI to streamline your business operations and stay ahead of the competition.
Join a dynamic peer network of entrepreneurs to share insights, inspiration, and support for business growth.
Discover the key to creating repeatable business processes that drive efficiency and scalability.
Elevate your business by enhancing customer centricity and building lasting relationships.
My special guest is Mickey Anderson
Mickey Anderson is a seasoned business strategist and marketer, known for her expertise in creating scalable and repeatable processes for businesses in their marketing and growth departments.
As the owner of a marketing agency, Mickey brings a wealth of knowledge to the table. Her approach emphasizes measurable and refined strategies, steering clear of the "throw spaghetti at the wall" tactic.
With a focus on enhancing operational efficiency and strategic planning for future transitions, Mickey's insights are invaluable for entrepreneurs seeking to prepare their businesses for potential exits.
The key moments in this episode are:00:00:00 - Planning for the Future 00:03:19 - Reflecting on the Past 00:07:33 - Setting Up for Potential Exit 00:09:57 - Timing for Acquisition 00:12:22 - Embracing Change 00:12:56 - Succession Planning and Business Sustainability 00:13:51 - Empowering Leadership and Building Trust 00:14:50 - Business Acquisition and Transition 00:17:15 - Overhauling Marketing and Sales 00:21:38 - Quality First and Customer Centric Approach 00:25:51 - Adapting to AI in Business 00:28:11 - Integration of AI into Business 00:29:58 - Importance of AI in Small Businesses 00:32:26 - Positive Impact of AI 00:33:33 - Three Key Takeaways
You can find Mickey at: https://www.heymickeyanderson.com/
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
 

Proactively Protecting Your Health & Home with Michael Rubino * BCWA S8:E13

Discover the startling truth about the power you hold in your hands. It's not about waiting for someone else to make the change.
You have the authority to take action right now.
Learn how one individual's proactive decision-making has the potential to impact an entire industry. And here's the kicker - it's not a high-profile figure or a government official. It's an everyday person just like you.
Find out how they're making waves and creating a healthier, more empowered world. Are you ready to join the movement? 
HomeCleanse website: https://www.homecleanse.com/about/
 
The key moments in this episode are:00:00:00 - Empowerment and Proactivity 00:04:02 - Understanding Mycotoxins 00:09:33 - Personal Experience and Hurricane Preparedness 00:11:45 - Vulnerability and Protection 00:12:38 - Strategies for Reducing Exposure 00:13:13 - Importance of Podcast 00:14:27 - Impact of Rainy Season 00:16:55 - Understanding Dust 00:19:29 - Health Risks of Aerosolized Chemicals 00:24:53 - Impact of Mold Quantity 00:25:44 - The Impact of Too Much on Health 00:26:22 - Listening to the Body 00:28:13 - Proactive Health Measures in Business 00:29:35 - Impact of Poor Air Quality in Work Environment 00:35:48 - Consulting and Empowering Individuals for Health 00:39:29 - Embracing Personal Responsibility 00:40:00 - The Power to Do Good 00:40:49 - Empowering Others 00:41:33 - The Exciting Documentary 00:42:20 - Call to Action
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
 

Challenges of Hiring in the Commercial Cleaning Industry with Blake Dozier * BCWA S8:E12

Does this sound familiar? I'm struggling to grow my cleaning business, despite putting in all the hard work and effort!
You've probably been told to focus on getting more clients, but that hasn't brought the results you expected, leaving you frustrated and wondering what you're missing out on.
It's time to shake things up and discover the real strategies that will lead to sustainable growth and improved employee retention in your cleaning business.
In this episode, you will be able to:
Uncover effective strategies for small business growth in the cleaning industry, propelling your business to new heights.
Discover powerful employee retention strategies specifically tailored to the cleaning industry, ensuring a dedicated and motivated workforce.
Explore the impact of minimum wage on janitorial businesses and learn how to navigate and thrive in this changing landscape.
Embrace the importance of employee training in janitorial services, empowering your team to deliver exceptional results.
Navigate the challenges of hiring in the commercial cleaning industry and unlock the secrets to building a reliable and skilled team.
My special guest is Blake Dozier
Blake Dozier, the founder of On Point Building Services, brings close to a decade of industry experience to the podcast.
Based in Virginia Beach, Virginia, Blake's practical insights are informed by his hands-on approach to managing a successful small business in the commercial cleaning sector.
His expertise in employee retention strategies, sustainable business growth, and the complexities of hiring in the industry provides a well-rounded perspective for small business owners seeking to elevate their operations.
With a focus on employee welfare and internal advancement opportunities, Blake's knowledge offers actionable strategies for achieving small business success in the cleaning industry.
The key moments in this episode are:00:00:01 - Small Business Statistics in America 00:01:08 - Introduction to Beyond Clean with Ace 00:01:28 - Reflection on Business Milestones 00:06:08 - Factors for Business Growth 00:09:50 - Employee Referral Programs 00:16:09 - Employee Compensation and Online Recruitment 00:18:23 - Turnover Rates and Retention 00:19:44 - Life Circumstance Turnover 00:22:08 - Factors Influencing Turnover 00:30:33 - Firing Customers and Partnership Mentality 00:32:39 - Janitors' Pay Rates 00:34:42 - Pay Structure and Legal Concerns 00:37:13 - Factors Affecting Pay Rates 00:43:08 - Importance of Training and Culture 00:48:14 - Parting Words
 
You can find the report from this podcast here from Tradepress Media
Building Service Contractor Frontline Labor Report 
Connect with Blake Dozier on Linkedin
Contact On Point Commercial Cleaning Services here.
 
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
 

Is Your Indoor Air Making You Sick? Michael Rubino * BCWA S8:E11

Uncover the surprising truth about the everyday items in your home that could impact your health. From the unexpected dangers lurking in your dust to the simple change that could transform your indoor air quality, these insights will leave you thinking twice about how you live.
Join us as we dive into practical strategies with Michael Rubino, founder of HomeCleanse, and discover the secrets to creating a healthier home environment.
Don't miss out on these eye-opening revelations—your well-being could depend on it.
In this episode, you will be able to:
Discover effective ways to improve the air quality in your home for a healthier living environment.
Uncover the surprising effects mold can have on your health and the air you breathe indoors.
Learn about the benefits of removing shoes indoors and how it can positively impact your home's air quality.
Explore the importance of choosing non-toxic cleaning products and their impact on your indoor air quality.
Find out practical strategies for reducing dust accumulation in your home, creating a cleaner and healthier living space.
My special guest is Michael Rubino.
Michael Rubino is the founder of HomeCleanse and the board chairman of Change the Air foundation, a nonprofit organization dedicated to improving air quality and promoting awareness of its importance.
With expertise in indoor air quality, Michael is passionate about educating people on the impact of air quality on health.
His work extends to various mediums, including a current documentary project, "Never Been Sicker," which sheds light on the repercussions of poor indoor air quality.
Through his advocacy, Michael emphasizes the critical role of maintaining clean and healthy indoor environments.
 
HomeCleanse website: https://www.homecleanse.com/about/
The key moments in this episode are:
00:00:00 - Introduction to Beyond Clean with Ace 00:01:53 - Importance of Cleaning the Air 00:07:29 - Documentary on Poor Indoor Air Quality 00:10:09 - Impact of Poor Maintenance on Rental Properties 00:13:46 - Understanding the Impact of Mold 00:14:33 - Importance of Air Quality in Homes 00:15:17 - Traditional House Design and Ventilation 00:16:38 - Impact of Mechanical Ventilation Systems 00:17:52 - Household Environmental Susceptibility 00:24:53 - Improving Indoor Air Quality 00:28:44 - Evolution of Air Purification Technology 00:31:13 - Strategies for Improving Indoor Air Quality 00:33:49 - Educating Others on Air Quality 00:36:18 - Pet-Proofing for Better Air Quality 00:39:35 - Creating Clean and Safe Environments 00:41:55 - The Importance of Rinsing Products 00:43:08 - The Dangers of Overexposure 00:43:52 - Importance of No Shoes in the House Rule 00:45:29 - Simple Steps for Air Quality Improvement
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
 

Stop the Spread: Implementing Effective Hand Hygiene Programs with Brian Spada * BCWA S8:E10

Have you heard the myths about hand hygiene in healthcare settings? Here are three myths for you:
1) Hand hygiene products alone will keep infections at bay;
2) Healthcare workers are always diligent with hand hygiene;
3) All you need is instant hand sanitizer to stay safe.
Now, my guest, Brian Spada and I  the talk about the truth behind these myths, but first, let's dive into the compelling reality. Stay tuned!
In this episode, you will be able to:
Mastering Hand Hygiene: Unlocking the Key to Patient Safety in Healthcare Settings.
Boosting Compliance: How to Drive Lasting Change in Hand Hygiene Practices.
The Power of Hand Washing: Why It Reigns Supreme Over Sanitizers in Healthcare Settings.
Infection Prevention Training: Empowering Healthcare Professionals to Combat Healthcare-Acquired Infections.
Impactful Hand Hygiene: Unveiling the True Influence on Reducing Infection Rates in Healthcare Settings.
Brian Spada, an experienced infection prevention professional, brings over two decades of expertise in hand hygiene in healthcare settings. With a passion for enhancing patient safety and reducing healthcare-acquired infections, Brian's work focuses on infection prevention and control strategies, emphasizing the critical impact of hand washing on patient well-being.
Through his extensive career, Brian has developed effective training programs for healthcare workers and emphasizes the vital role of products in promoting hand hygiene practices. His industry insights and commitment to driving behavioral change in healthcare professionals make him a valuable resource in understanding and implementing effective hand hygiene practices.
 
You can reach Brain at:
bspada@simoniz.com
or
www.simoniz.com
 
The key moments in this episode are:00:00:00 - Importance of Hand Hygiene in Healthcare 00:05:33 - Behavioral Change and Accountability 00:09:21 - Hand Hygiene Across Different Industries 00:10:28 - Factors Affecting Hand Hygiene Compliance 00:14:15 - Importance of Accountability and Comprehensive Programs 00:15:17 - Importance of Hand Hygiene 00:19:18 - Personal Experience with Hand Hygiene 00:22:32 - Training and Behavioral Change 00:27:13 - Partnership and Comprehensive Approach 00:29:00 - Onboarding and Educational Program 00:29:24 - Importance of Hand Hygiene and ROI with Simonides 00:30:35 - Commitment to Hand Hygiene and Manufacturing 00:31:27 - Focus on Patient Safety and Self-Protection 00:33:53 - Infectious Environments and Personal Responsibility 00:36:35 - Living Life and Setting Goals
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning

Toxic Mold Remediation: The Truth About Bleach and Paint with Michael Rubino * BCWA S8:E9

Uncover the surprising truth about mold exposure and its impact on your health. You won't believe what's lurking in your indoor air.
Stick around to learn how to protect your home and loved ones from hidden health hazards.
My special guest for this episode is Michael Rubino.
Michael Rubino is an indoor air quality specialist with a passion for creating healthier living environments.
With a background in construction and a keen eye for post-disaster health issues, Michael's career took a profound turn after witnessing the impact of water damage on people's well-being.
His expertise lies in natural, botanical solutions for mold remediation and improving air quality, steering clear of harmful chemicals.
A dedicated advocate for non-toxic, effective cleaning methods, Michael's insights on the health effects of mold exposure and the benefits of air purifiers are sure to elevate your understanding of indoor air quality.
 
You can find Michael and his information at: https://www.homecleanse.com/
 
The key moments in this episode are:
00:00:00 - The Dangers of Using Bleach for Mold Remediation 00:03:49 - Personal Journey to Improving Indoor Air Quality 00:09:17 - Harmful Effects of Inhaling Cleaning Chemicals 00:11:38 - Understanding the Role of Mold in the Ecosystem 00:13:40 - The Proliferation of Mold Spores 00:14:06 - Understanding Mold Colonization 00:15:41 - Personal Experience with Mold Exposure 00:17:30 - Impact of Aspergillus Mold 00:19:09 - Importance of Knowing Air Quality 00:22:11 - Health Implications of Airborne Particles 00:28:34 - Importance of Controlling Air Quality 00:29:22 - Controlling Moisture and Ventilation 00:30:57 - Impact of Tight Home Construction 00:36:17 - Importance of Air Purification 00:41:26 - Personal Bucket List and Health
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
 

Craft Proposals That Make You the Obvious Choice * Mickey Anderson * BCWA S8:E08

Discover the surprising marketing strategy that small cleaning companies are overlooking—and it's not what you think.
With just one simple tweak, you can transform your business and stand out in competitive markets.
Want to know the secret?
Stay tuned to find out how to make marketing work without breaking the bank.
 
Mickey Anderson, a seasoned marketing expert from Canada, is no stranger to the world of B2B service providers, including the cleaning industry.
With a knack for sprinkling marketing guidance to help companies close more deals, gain more clients, and keep them longer, Mickey's insights are invaluable for those navigating the competitive market of commercial cleaning.
With a focus on market differentiation and winning big contracts, Mickey's expertise in niche marketing and client targeting is sure to provide actionable strategies for small cleaning companies looking to carve out their unique space in the industry.
 
You can find Mickey at: https://www.heymickeyanderson.com/
 
Want to join the next Master Trainer Workshop?  Follow this link!
https://academyofcleaning.com/master-trainer-workshop
 
 
The key moments in this episode are:00:00:00 - Finding Your Niche 00:01:15 - The Power of Niching Down 00:03:30 - Overcoming Competition 00:07:43 - Niche Marketing Strategies 00:11:53 - The 90-Day Campaign00:13:53 - Funnel Marketing Approach 00:16:26 - Customer Interviews for Marketing Ideas 00:17:22 - Proposal Strategy 00:23:57 - Website Comparison Chart 00:26:12 - Importance of Taking Action in Marketing 00:26:41 - Starting Small and Making Progress 00:27:35 - Accessing Valuable Information 00:28:08 - Upcoming Masterclass and Marketing Opportunities 00:28:32 - Conclusion and Next Steps
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
 

Must-Know Tips for Maintaining Commercial Concrete with Richard Lopez * BCWA S8:E07

Richard Lopez is an established authority in the realm of concrete floor maintenance, boasting extensive expertise in concrete polishing and coatings.
As the owner of Good News Concrete specializing in metallic floors, epoxy flake floors, and polished concrete, his practical experience underscores his deep understanding of tailored maintenance approaches for diverse concrete floor systems.
Richard's insights into the nuances of polished floors and coated concrete offer invaluable guidance for facility managers seeking to optimize the upkeep of their concrete flooring.
Reach out to Richard via email: goodnewsconcrete@gmail.com
The key moments in this episode are:
00:00:00 - Importance of Polishing Concrete Floors 00:04:26 - Types of Polished Concrete 00:07:43 - Cleaning Polished Concrete 00:10:06 - Coating Maintenance 00:14:46 - Unique Maintenance Challenges 00:15:19 - Importance of Upright Auto Scrubbers 00:16:49 - Importance of Matting in Facilities 00:18:22 - Impact of Sand and Grit on Floors 00:20:55 - The Role of Chemistry in Cleaning 00:22:17 - Understanding Concrete Surfaces
You can find Richard on LInkedin: https://www.linkedin.com/in/richard-lopez-161b58300/
Good News Concrete: https://goodnewsconcrete.com/
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea...
============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning
 
 

From Reality TV to Commercial Cleaning: An Unexpected Career Change With Shari Cedar * BCWA S8:E06

Shari Cedar, the CEO and one of the owners of AK Building Services in Florida brings a wealth of experience and dedication to the cleaning industry.
With a strong emphasis on promoting health and safety in commercial cleaning, Shari's leadership has led to a stellar retention rate and a company prioritizing the well-being and value of its frontline workers.
Her passion for instilling a sense of pride and purpose in her team shines through in her training and management approach.
Shari's commitment to enhancing lives through healthy and safe work environments is evident in her work and makes her a valuable voice in the cleaning industry.
 
Connect with Shari on LinkedIn: https://www.linkedin.com/in/sharisolomoncedar/
 
Need Services
https://www.akbuildingservices.com/
 
The key moments in this episode are:00:01:05 - Introduction to AK Building Services 00:03:07 - Florida Living and Snowbirds 00:05:23 - Importance of Frontline Worker Health 00:07:34 - Retention and Employee Care 00:14:16 - Impact of COVID on the Janitorial Industry 00:15:29 - Industry Standards and Acceptance 00:17:00 - Common Challenges in Commercial Cleaning 00:23:28 - Need for Innovation in Cleaning Tools 00:27:58 - Transition from TV Production to Cleaning Industry 00:29:18 - Starting a Small Business 00:30:56 - Providing Livelihood for Others 00:33:12 - The Value of Cleaning Industry 00:35:43 - Rinsing Surfaces and Chemicals 00:43:29 - Future Collaboration 00:44:12 - Getting to Know Shari Cedar 00:44:58 - Shari's Bucket List
 
WEBSITES
==================================
ROCK STARS OF CLEANING: https://rockstarsofcleaning.com/
ACADEMY OF CLEANING EXCELLENCE: https://academyofcleaning.com/
SOCIAL ============================
PODCAST: https://beyondcleanwithace.podbean.com/
FACEBOOK: https://www.facebook.com/AcademyofCle...
TWITTER: https://twitter.com/rockstarsclean
INSTAGRAM: https://www.instagram.com/academyofcl...
TIKTOK: https://www.tiktok.com/@academyofclea... ============================
#safe #healthy #cleaning #academyofclean #rockstarsofcleaning