Listen in as Mickey and Dave discuss a marketing blunder on National Custodians Day and how a picture resulted in the removal of the post on LinkedIn in less than an hour.
Join us on this episode of Beyond Clean With ACE as Mickey Anderson shares her valuable insights on the importance of personalized and original images in building a compelling brand image.
Mickey is a highly accomplished marketing professional and the founder of a successful marketing agency in Canada.
With an impressive track record in the industry, Mickey has helped numerous businesses elevate their branding and social media strategies.
Her expertise lies in the creation of personalized and original images that effectively convey the essence of a brand.
By moving away from generic stock photos and embracing a more authentic approach, Mickey has revolutionized the way businesses connect with their target audience. Her insightful perspectives and innovative techniques have garnered attention and respect within the marketing community.
The key moments in this episode are: 00:00:00 - Introduction,
00:01:25 - The Importance of Thoughtful Marketing,
00:05:04 - Marketing Gone Wrong,
00:08:24 - Outsourcing Marketing,
00:10:46 - Taking Accountability,
00:14:35 - Importance of Communication and Quality Control,
00:16:26 - The Approval Process for Content Creation,
00:19:04 - The Importance of Personalized Images,
00:21:46 - Updating Website Images and Content,
00:23:15 - Challenges of Navigating Constant Changes,
00:28:39 - The Value of AI in Business,
00:29:59 - Leveraging Free Trials and Monthly Payments,
00:30:46 - Repurposing Old Videos,
00:33:02 - Regularly Reviewing Tech Stack,
00:35:11 - Learning from Mistakes and Helping Each Other,.