Monday Dec 04, 2023

Mickey Anderson on the 3 Customer Focused Marketing Tips * BCWA S7:E35

Meet Mickey Anderson, a marketing guru and the founder of 90 Day Campaigns, a top-notch marketing agency located in Ottawa, Ontario, Canada.

With her extensive experience in B2B marketing, Mickey has mastered the art of simplifying complex marketing strategies and making them accessible to all.

Mickey's expertise lies in customer-focused marketing and firmly believes that understanding and catering to the needs of your target audience is the key to success.

Join us on this episode of Beyond Clean With ACE as we dive into the world of customer-focused marketing with the one and only Mickey Anderson.

The key moments in this episode are:
00:00:00 - Understanding the Importance of Focusing on the Customer

00:03:03 - The Value of Long-Term Planning in Marketing

00:04:50 - The Power of Metaphors and Analogies in Marketing

00:06:42 - The Pitfall of Copying Others in Marketing

00:09:52 - Unexpected Cleaning Experiences

00:13:46 - The Importance of Protecting Assets and Creating an Amazing Experience

00:14:57 - The Importance of Understanding Why

00:17:14 - Knowing Your Target Audience and Their Expectations

00:18:59 - Helping Customers Discover Their Own Strengths

00:20:05 - The Importance of a Balanced Marketing Strategy

00:26:58 - The Importance of Growth

00:27:43 - Change of Plans for Vegas

00:29:49 - Engaging with Listeners

00:31:29 - Audience Input

00:32:29 - Reflecting on the Year