Tuesday May 07, 2024

Craft Proposals That Make You the Obvious Choice * Mickey Anderson * BCWA S8:E08

Discover the surprising marketing strategy that small cleaning companies are overlooking—and it's not what you think.

With just one simple tweak, you can transform your business and stand out in competitive markets.

Want to know the secret?

Stay tuned to find out how to make marketing work without breaking the bank.

Mickey Anderson, a seasoned marketing expert from Canada, is no stranger to the world of B2B service providers, including the cleaning industry.

With a knack for sprinkling marketing guidance to help companies close more deals, gain more clients, and keep them longer, Mickey's insights are invaluable for those navigating the competitive market of commercial cleaning.

With a focus on market differentiation and winning big contracts, Mickey's expertise in niche marketing and client targeting is sure to provide actionable strategies for small cleaning companies looking to carve out their unique space in the industry.

You can find Mickey at: https://www.heymickeyanderson.com/

Want to join the next Master Trainer Workshop? Follow this link!

https://academyofcleaning.com/master-trainer-workshop

The key moments in this episode are:
00:00:00 - Finding Your Niche

00:01:15 - The Power of Niching Down

00:03:30 - Overcoming Competition

00:07:43 - Niche Marketing Strategies

00:11:53 - The 90-Day Campaign

00:13:53 - Funnel Marketing Approach

00:16:26 - Customer Interviews for Marketing Ideas

00:17:22 - Proposal Strategy

00:23:57 - Website Comparison Chart

00:26:12 - Importance of Taking Action in Marketing

00:26:41 - Starting Small and Making Progress

00:27:35 - Accessing Valuable Information

00:28:08 - Upcoming Masterclass and Marketing Opportunities

00:28:32 - Conclusion and Next Steps